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How to Invest Money?

How to Invest Money?

With Tata AIA Fortune Guarantee Plus, get guaranteed* regular monthly Income and save tax up to Rs 46,800++ in taxes every year.

With Tata AIA Fortune Guarantee Plus, get guaranteed* regular monthly Income and save tax up to Rs 46,800++ in taxes every year.

  • Avail free online medical consultation**

  • Pay Premium as per convenience in monthly instalment

  • Get your premium amount back% and save more

*T&C apply

Get guaranteed* income to fulfill
your life goals

Get guaranteed* income to fulfill
your life goals


    TATA AIA Life Insurance Co. Ltd will send you updates on your policy, new products & services, insurance solutions or related information. Select here to opt-in.

    Investing money is just as important as saving money. But not everyone is aware of how to invest money. This is because apart from there being several investment options, there are also different risk profiles for various investments which match the needs of some investors.

    Though investing money can be simple for those who know the basics of investment, there are some steps involved in understanding which investment options are best suited for one’s needs. For example, investing in a market linked~ investment may incur market volatility. In contrast, investment options such as guaranteed return plans can be more flexible and suitable for a larger proportion of investors, especially for those who are looking beyond having a simple life insurance product.

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    Importance of Investment

    The terms savings and investments are often used together or assumed to carry the same meaning, which is not true. When you save money, you set aside some money in a bank account, fixed deposit or even a savings insurance plan or savings scheme where you continue saving your funds for a certain time period for future use.

    In the case of investing money, the funds you set aside will grow over the years, depending on the investment option you select. While savings is associated with building a monetary fund, investments are better known for creating or growing your money. The importance of investment is that, with time, the rate of inflation also increases. The price of goods and commodities will increase which means the funds you currently have will not be sufficient to fulfil your goals 10 years later. Hence, suitable investments can help your money grow periodically to combat inflation and the rising prices of goods and commodities.

    How Much Money Do You Need to Invest?

    There is no hard and fast rule on how much money you need to invest as long as you are aware of the real rate of return on your investments; however, it is important to know how you can invest a suitable amount that does not take a toll on your other expenses.

    In the case of investments, your risk profile is always important. If you are making a moderate to high-risk investment where the returns may not be guaranteed, be sure only to invest the money you can afford to lose. Therefore, after setting aside money for your essential needs, household expenses and bills, and emergency savings funds, you can spare a small amount for your investments. On a regular basis, for instance, every month, small investments over the years can affect the rate of return on money.

    On the other hand, if you are investing in low-risk options such as a savings insurance plan, where the returns are guaranteed, you can afford to invest more money in the form of premiums. This will not only help increase your savings corpus but also enable you to choose a greater life cover option which can secure your family’s financial future.

    Depending on what goals you need to fulfil over a certain period of time, you can fix a certain percentage of your salary or monthly income that will be dedicated to investments only. 

    Know More about our Best-Selling Guaranteed* Return Savings Plan

    Non-Linked, Non-Participating, Individual Life Insurance Savings Plan (UIN:110N158V09)


    Fortune Guarantee Plus

    Key Features:

    • Get Guaranteed* Tax# Free Income

    • Get your premium amount back% and save more

    • Get Health cover against 40 Critical## Illnesses

    • Save tax# up to 46,800++

    *T&C apply

    How Much Time Do You Want to Put into Investing Your Money?

    Each investor’s investment goals are different, and hence, the investment tenure or investment horizon also needs to be different. If a person wants to save for a new business start-up, they will require adequate capital, for which they need to have an investment tenure of at least 3-5 years, if not more. And since the risk involved in short-term investments may be more, the investor should seek out options as per their own risk profile.

    It is also necessary for the investor to understand the type of returns their investment can generate over a given time period. Some investment goals can be achieved in a matter of 5 years, while other goals need more financial support, and hence, the investment tenure needs to be greater.

    If an individual decides to invest a large amount of money as a lump sum in a single investment and use it for their short-term goals, it means their investment tenure will be shorter. Accordingly, such an investor will have to select investment options that can generate the desired returns within this time period. Likewise, for long-term goals, an investor can invest a small amount of funds regularly in investment instruments and generate long-term returns.

    During financial planning and while planning your investments, the bottom line is to align your investment goals with the investment tenure so that when it is time to fulfil these goals, you can have the desired funds at your disposal.

    Fundamentals of Investing Money

    Many investors invest their hard-earned money on the basis of some tried and tested principles or fundamentals. Some of the most important among them all are:

    • Set Realistic Expectations

      Knowing the returns your choice of investment can generate is important. When you start investing, make use of an investment calculator online that can help you calculate your returns. Though the final numbers will only be an estimate, you will be able to factor in the interest rates and the inflation rate to get a reasonable result. Without adequate precaution, miscalculating your returns can lead to a shortage of financial resources when it is time to meet your financial goals.

    • Start Investing Early

      An early investment will always yield better results than investments made at the last minute. This is true, especially if you want to invest for the long term. Starting your investments early also gives you enough time to make changes to your portfolio over the years or increase the investment amount as and when needed. Even in the case of short-term investments, it is advisable not to wait for too long. You can always start the investment first and then track its performance along the way.

    • Diversify Your Investment

      Sticking to a single investment option may work for some investors; however, if you are expecting better returns and also want to reduce your portfolio risk, adding more investment instruments is necessary. You can ensure that the choice of investments you add is as per your risk profile and your investment goals to maintain the balance in your portfolio. Moderate to high-risk investors add some high-risk investments and hedge the risk with some safer investment options. 

    Know More About Our Unit Linked Insurance Plan

    In this policy, the investment risk in investment portfolio is borne by the policyholder. Unit Linked Individual Life Insurance Savings Plan (UIN:110L112V04)


    Fortune Pro

    Key Features:

    • Enjoy life cover up to the age of 75

    • Our funds have been rated 4 or 5 stars1 by Morning star2

    • Investment growth with market-linked returns~ & loyalty additions3

    • 21.95% Returns4 + for Multi Cap Fund (Benchmark: 11.94%)

    • Save taxes as per applicable income tax# laws

    Investing Money for Beginners

    These are a few points with the help of which beginners can start investing money:

    • Sustain Your Present Living Standards

      If you and your family are leading a certain quality of lifestyle, it is important to start investing money in avenues that will help you maintain the standard of living and even upgrade it. You can opt for money-back insurance plans that offer periodic survival benefits during the policy term. Alternatively, you can also seek ULIPs, which can help you with a financial corpus 5-10 years down the line.

    • Meet Financial Goals

      Investment plans should be long-term in nature so that you do not disrupt the growth of your wealth in the middle of the investment tenure. Most investment plans grow through compound interest which can help your money grow over the tenure, provided your principal investment is large enough to garner better growth through the interest rates. You can then make plans for the future, where you can utilise the funds to fulfil various financial goals.

    • Financially Secure Your Future

      In one’s late 30s or early 40s, many people may be new to investment. However, since this is the right time to start investing for future goals and retirement, a range of investment plans and savings schemes can be availed to start with an investment to secure one’s future. These plans can also be retirement plans or regular income plans that offer a steady source of income in the future.

    • Generate Wealth for Yourself and Your Family

      Investment plans with moderate risks, such as ULIPs, can be a good pick when it comes to financially securing your family. This is because apart from the investment portion of the ULIP, you can also secure your family with a life insurance cover, both of which are combined under a single policy.

      Hence, the investment corpus can be useful for fulfilling your family’s dreams, while the death benefits, paid out in case of the insured’s death, also secure their financial future.


    Know More About our Best-Selling Pension Plan – Tata AIA Fortune Guarantee Pension

    A Non-Linked, Non-Participating, Annuity Plan (UIN:110N161V04)


    Fortune Guarantee Pension

    Key Features:

    • Get lifelong guaranteed5 income

    • Cover your spouse too under the same plan

    • Get Tax Benefits# as per applicable tax laws

    • Multiple options are available in this plan: Immediate Life Annuity| Immediate Life Annuity with Return of Purchase Price| Deferred Life Annuity (GA-I) and with Return of Purchase Price| Deferred Life Annuity (GA-II) and with Return of Purchase Price.

    5T&C apply

    There are many other investment options in India that investors can choose from; however, these few investment options are the most common among all. But most importantly, no matter how much risk an investment carries, investors should always learn more about the investment option they choose.

    Which Investment Provide Good Returns?

    Out of the many investment options available to Indian citizens, there are a few options which are known to be popular among investors. Though some investments can surely offer good returns than others, it is mainly the risk profile of an investor that determines their choice of investment. Hence, some investors opt for low but stable and guaranteed returns, while others may opt for high-risk options that come with high but unguaranteed returns. Ranging from one end of the risk scale to the other, these investment avenues have been relied upon and can be useful for those who are well acquainted with the working of such investments:

    • 01

      Direct Equity Investment

      Stock market investments offer high inflation-beating returns that can help you earn good profits, depending on your knowledge and understanding of the stock market. However, do note that high returns are always followed by high risks, and since the market can be volatile, these investments may not be for everyone.

      Hence, do not use stock investments to build your emergency funds. Your go-to savings fund should be a low-risk investment with guaranteed returns. A stock market equity-linked investment can be useful if you want to grow your wealth over the long run but can handle minor losses associated with the market.

    • 02

      Mutual Funds

      Though mutual funds are also market-linked instruments, these investments function differently. A mutual fund pools the capital collected from many investors and then purchases capital assets such as bonds, shares and so on. Moreover, mutual funds are managed by experienced fund managers who decide how and when to purchase these capital assets.

      Mutual funds can comprise equity funds, debt funds and hybrid funds, as per the allocation and the objective of these schemes. Mutual funds can also help you with tax benefits under Section 80C of the Income Tax Act, 1961 if you opt for Equity-Linked Savings Scheme (ELSS).

    • 03

      Life Insurance Plans

      Life insurance plans, especially Unit-Linked Insurance Plans or even savings insurance plans, have been around as some of the most popular investment options for investors with different investment needs. While ULIPs are known to be market-linked investments that may not offer guaranteed returns, savings plans are characterised by assured savings. The choice of investment along with life cover allows investors to choose life insurance plans for dual benefits.
    • 04

      RBI Savings Bonds

      The RBI Savings bonds have a tenure of 6 years and an interest rate of 8% per annum, payable every 6 months. One important thing to know about this investment is that these bonds are non-transferable, but the holder of the bond can nominate the bond. Since the RBI Bonds are issued in the dematerialised form, the investor is required to have a Bond Ledger Account (BLA). A holding certificate is made available to the investor, which proves that the investment was made.
    • 05

      Bank Deposits

      Fixed Deposits (FDs) in banks are yet another popular investment option in India. In most cases, when an investor wants to invest a lump sum amount in a low-risk avenue, a Fixed Deposit is generally their first preference.

      Depending on which bank one may open their FD account at, a senior citizen can avail of higher interest rates than a non-senior citizen. A Recurring Deposit can be a good alternative to investing a lump sum amount like in the case of an FD, as one can invest a small amount each month in an RD. Recurring Deposits also offer a higher rate of interest as opposed to a savings bank account.

    • 06

      Real Estate

      The real estate industry in India is booming due to several factors, of which an important one is the growth of employment opportunities. Since all the major cities in India have huge corporate setups, the youth are attracted to these locations for better opportunities. As a result of this, the price and the value of real estate are steadily increasing.

      Buying a new property has become a lucrative way to invest money, especially for working professionals and middle-aged individuals. Whether one chooses to stay in a newly purchased property or plans to rent it out to potential tenants, either way, real estate can be one of the ways to invest a large sum of money.

    Do Your Investments Match Your Risk Tolerance?


    When it is the question of how to invest money, one of the main concerns an investor may have before selecting an investment is whether their investments are in sync with their risk tolerance. This is because any investment should primarily be based on your risk tolerance and your risk profile. Risk tolerance, in simple words, means your investment portfolio’s ability to withstand market fluctuations that also affect your investments.

    Hence, in case of losses due to market volatility, the investment portfolio should be able to balance these losses through other investment instruments. This essentially means that the resultant financial loss should not greatly impact the investment or the investor.

    Before you start investing your money, always consider various investment options instead of solely relying on recommendations since another investor’s risk profile may not be the same as yours. For example, high-risk and experienced investors can opt for volatile market stocks and manage their asset allocation to hedge the losses that they may incur. Low-risk investors often opt for low-risk and long-term stocks or debt investments that invest in fixed-income securities and so on.

    To ensure that your investments match your risk tolerance, first find out what type of investor you are. If you are a conservative investor, your risk tolerance is likely to be low, and you will need to seek out investment options that offer fixed and guaranteed returns. Savings insurance plans such as endowment plans, and money-back plans are apt for such investors. However, even aggressive investors with a high-risk tolerance opt for savings insurance plans that help them balance their investment portfolio risk and also offer the added benefit of life cover.

    Matching your risk tolerance and your investments can help you invest your money in a more secure and disciplined manner. It also helps avoid confusion regarding different investment options since you only invest in instruments, plans, assets and schemes that are within your scope of understanding.

    What is the Safest Investment?


    Nearly every type of investment can be subject to some degree of risk; however, most government-backed schemes, fixed income schemes, savings insurance plans and other investments that offer guaranteed returns at the end of the investment tenure are considered to be the safest investments.

    Though there are also low-risk investment options in the stock market, these options still carry the risk of being linked to market fluctuations. But if one knows how to invest money in the market, they can choose a SIP (Systematic Investment Plan) or stock SIP and invest small amounts of money regularly instead of an option for lumpsum investments.

    Low-risk investors often opt for investment schemes supported by the government or go for savings insurance plans and pension schemes such as NPS, which offer guaranteed returns. Even high-risk investors make such options a part of their portfolio to balance out their investment risks.


    Frequently Asked Questions

    What is the difference between investments and savings?

    Both the terms are used interchangeably; however, saving money is simply putting aside some funds for future use, while investment means growing your financial corpus through investments that suit your risk profile and investment goals.

    Can investment help my money grow?

    Yes, the aim of investing money in suitable avenues is to ensure that the returns on the investment should be greater than the initial investment. For this, you will have to research and pick the right investment option as per your needs, risk profile and investment goals.

    To ensure that your investments are growing with time, review them periodically and choose other options in case the current investment options are not helping your wealth grow.

    How much of my monthly income should I invest?

    There is no rule on how much of your monthly income should be invested. After your essential expenses and emergency funds contribution has been set aside, you can allot some amount of investment. This will also depend on the type of investment option you choose its risk profile and the investment tenure.

    ULIPs offer flexible premium payment options, depending on the policy, where you can invest the minimum amount each month to build an investment corpus and also get life insurance cover for yourself and your family.

    Should there be long-term as well as short-term investments?

    Yes, always divide your investments as per your goals. You should also be aware of the benefits of investing early. Hence, if you have some short-term financial goals, opt for an investment that offers returns between 1-3 years. For long-term goals, ensure that the investment continues for up to 5-10 years with the regular investment so that you can meet your goals after the investment tenure is complete.

    Can I save on taxes by making investments?

    Yes, most of the investment options available in India offer tax# benefits under Section 80C of the Income Tax Act. This is also applicable for life insurance plans whose premiums can be eligible for tax deductions, and their benefits can be eligible for tax exemptions under Section 10(10D) of the Income Tax Act, subject to policy terms and conditions.

    Is it possible to invest money for retirement?

    Yes, you can invest money regularly over the long term and build a financial retirement corpus. Investment options like Unit-Linked Insurance Plans offer the benefit of long-term investment as well as life insurance, which can be quite useful for securing your family’s finances during retirement.

    Additionally, there are also annuity plans and retirement schemes, such as the National Pension Scheme and the Senior Citizens Savings Scheme, which allow the individual to invest a regular sum of money until the plan reaches maturity.

    Why do investors prefer Unit-Linked Insurance Plans?

    Investors prefer ULIPs because it offers multiple benefits under a single insurance policy and is one of the easiest ways to start investing. Along with investment and the fund options to choose from, such a policy also offers a life cover to the insured’s family, which protects them financially during emergencies.

    ULIPs also allow investors to switch between the fund options available under the plan to ensure that they can monitor and revise their investment to align their investment with their financial goals. Moreover, the tax# benefits under Section 80C and Section 10(10D) of the Income Tax Act also help the insured save money through the premiums paid as well as on the death and maturity proceeds of the policy, subject to policy terms and conditions.

    What are the investment options with the least risk?

    Savings insurance plans, government savings schemes, retirement savings schemes and investments in fixed income securities are some low-risk investment options.


    • The complete name of Tata AIA Fortune Guarantee Plus is Tata AIA Life Insurance Fortune Guarantee Plus - Non-Linked, Non-Participating, Individual Life Insurance Savings Plan (UIN: 110N158V09)
    • The complete name of Tata AIA Fortune Guarantee Pension Plan is Tata AIA Life Insurance Fortune Guarantee Pension Plan (UIN:110N161V04) - A Non-Linked Non-Participating Individual Life Insurance Plan
    • The complete name of Tata AIA Fortune Pro is Tata AIA Life Insurance Fortune Pro (UIN: 110L112V04) - Unit Linked Individual Life Insurance Savings Plan.
    • *“Guaranteed Annual Income” shall be a fixed percentage of the Annualised Premium / Single Premium (excluding discount) payable in a year. Guaranteed Annual Income as per the chosen Income Frequency shall commence after maturity till the end of the Income Period, irrespective of survival of the life insured(s) during the Income Period.
    • #Income Tax benefits would be available as per the prevailing income tax laws, subject to fulfillment of conditions stipulated therein. Income Tax laws are subject to change from time to time. Tata AIA Life Insurance Company Ltd. does not assume responsibility on tax implication mentioned anywhere in this document. Please consult your own tax consultant to know the tax benefits available to you.
    • ++Tax benefits of up to ₹46,800 u/s 80C is calculated at highest tax slab rate of 31.20% (including cess excluding surcharge) on life insurance premium paid of ₹1,50,000. Tax benefits under the policy are subject to conditions laid under Section 80C, 80D,10(10D), 115BAC and other applicable provisions of the Income Tax Act,1961. Good and Service tax and Cess, if any will be charged extra as per prevailing rates. The Tax Free income is subject to conditions specified under section 10(10D) and other applicable provisions of the Income Tax Act,1961. Tax laws are subject to amendments made thereto from time to time. Please consult your tax advisor for details, before acting on above.
    • **Service is currently being provided by Practo. Medical Consultation is available under eligible policies of Tata AIA Life Insurance. Medical Consultation feature is optional. It is the customer’s sole discretion to avail Medical Consultation and to follow the advice suggested by the service provider. All medical-related dealing will be directly with the service provider and not with Tata AIA Life Insurance. It is available only for Life Assured of active policies for select products/riders. This feature can be discontinued, or service provider may be changed at any time at Tata AIA Life Insurance’s discretion. This feature is provided by a third-party service provider and Tata AIA Life Insurance shall not be liable for any liability arising due to customer opting to avail this feature.
    • %Return of Premium shall be the return of Total Premiums Paid (excluding loading for modal premiums, discount, any extra premium, rider premium and taxes) by the policyholder and shall be payable at the end of the Income Period irrespective of survival of the life insured(s) during the Income Period.
    • ##Available under Regular Income with an Inbuilt Critical Illness Benefit option
    • ~Market-linked returns are subject to market risks and terms & conditions of the product. The assumed rate of returns or illustrated amount may not be guaranteed and depends on market fluctuations.
    • 1on a 5-year basis as of September 2022. 
    • 2©2020 Morningstar. All rights reserved. The Morningstar name is a registered trademark of Morningstar, Inc. in India, and other jurisdictions. The information contained here: (1) includes the proprietary information of Morningstar, Inc. and its affiliates, including, without limitation, Morningstar India Private Limited (“Morningstar); (2) may not be copied, redistributed or used by any means, in whole or in part, without the prior, written consent of Morningstar; (3) is not warranted to be complete, accurate or timely; and (4) may be drawn from the data published on various dates and procured from various sources and (5) shall not be construed as a n offer to buy or sell any security or other investment vehicle. Neither Morningstar, Inc. nor any of its affiliates (including, without limitation, Morningstar) nor any of their officers, directors, employees, associates, or agents shall be responsible or liable for any traducing decisions, damages or other losses resulting directly or indirectly from the information
    • 3Loyalty Additions will be credited only if Policy is in-force and all due premiums have been paid. For Regular Pay & Limited Pay, additional units @ 0.20% of units in each of the funds under Regular Premium Account will be credited (post deduction of applicable charges) to the respective funds every Policy Anniversary starting from eleventh (11th) Policy Anniversary till end of Policy Term. For Single Pay, additional units @ 0.35% of units in each of the funds under the Single Premium Account will be credited (post deduction of applicable charges) to the respective funds every policy anniversary starting from sixth (6th) Policy Anniversary till end of Policy Term. Loyalty Additions are not payable on Top-up Premium Account.
    • 45-year computed NAV for Multi Cap Fund as of September 2022. Other funds are also available in Tata AIA Life Insurance Fortune Pro.
    • 5The word Guaranteed, and Guarantee means the annuity payout is fixed at inception of the policy and will be payable for whole of life or till death of the Annuitant(s).
    • This product is underwritten by Tata AIA Life Insurance Company Ltd.  
    • The plan is not a guaranteed issuance plan, and it will be subject to company’s underwriting and acceptance.
    • Insurance cover is available under this product.
    • For more details on risk factors, terms and conditions please read sales brochure carefully before concluding a sale. The precise terms and condition of this plan are specified in the Policy Contract.
    • Buying a Life Insurance Policy is a long-term commitment. An early termination of the Policy usually involves high costs, and the Surrender Value payable may be less than the all the Premiums Paid.
    • In case of non-standard lives and on submission of non-standard age proof, extra premiums will be charged as per our underwriting guidelines.
    • Risk cover commences along with policy commencement for all lives, including minor lives.
    • Policies sourced through PoS Channel will not have any medical examination. This plan is not a guaranteed issuance plan, and it will be subject to Company’s underwriting and acceptance.
    • All Premiums and interest payable under the policy are exclusive of the taxes, rider premiums, underwriting extra premiums, loading for modal premiums, if any which will be entirely borne/ paid by the Policyholder, in addition to the payment of such Premium or interest. Tata AIA Life shall have the right to claim, deduct, adjust, and recover the amount of any applicable tax or imposition, levied by any statutory or administrative body, from the benefits payable under the Policy.
    • Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policy holder will not be able to surrender/ withdraw the monies invested in Linked Insurance Products completely or partially till the end of the fifth year.
    • Tata AIA Life Insurance Company Limited is only the name of the Insurance Company & Tata AIA Life Insurance Fortune Pro is only the name of the Unit Linked Life Insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns.
    • The fund is managed by Tata AIA Life Insurance Company Ltd.
    • Past performance is not indicative of future performance. Returns are calculated on an absolute basis for a period of less than (or equal to) a year, with reinvestment of dividends (if any).
    • Investments are subject to market risks. The Company does not guarantee any assured returns. The investment income and price may go down as well as up depending on several factors influencing the market.
    • Please make your own independent decision after consulting your financial or other professional advisor.
    • Unit Linked Life Insurance products are different from the traditional insurance products and are subject to the risk factors. Please know the associated risks and the applicable charges, from your Insurance Agent or Intermediary or Policy Document issued by the Insurance Company.
    • Various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns. The underlying Fund's NAV will be affected by interest rates and the performance of the underlying stocks.
    • The performance of the managed portfolios and funds is not guaranteed, and the value may increase or decrease in accordance with the future experience of the managed portfolios and funds.
    • Premium paid in the Unit Linked Life Insurance Policies are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the Insured is responsible for his/her decisions.
    • This publication is for general circulation only. This document is for information and illustrative purposes only and does not purport to any financial or investment services and do not offer or form part of any offer or recommendation. This document is not and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action.
    • L&C/Advt/2023/Feb/0642

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