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Difference Between Insurance and Assurance

Insurance and assurance are two commonly used terms in insurance policy documents. While both the terms describe the policy coverage, they have different meanings. While insurance provides monetary compensation for a covered event, assurance provides financial support in a covered situation.
 

Most people are aware of the necessity of insuring themselves and their loved ones with adequate insurance. However, when you buy life insurance or any other insurance policy, you must understand the policy wording completely. It helps you make an informed buying decision and avoid unpleasant surprises at the time of claim settlement. 
 

Two commonly used terms in insurance are ‘insurance’ and ‘assurance’. Both these terms are used for financial coverage under an insurance policy. While you may have been using these terms interchangeably till now, there is a clear difference between insurance and assurance. 
 

Read further for a detailed understanding of these terms and to learn the insurance and assurance difference.

What is Insurance?

Insurance is a legally binding contract between two parties: the insurer or the party selling the insurance and the policyholder or the party buying the insurance. Under this contract, the insurer promises to compensate or reimburse the policyholder in case of a particular loss. In exchange, the policyholder pays the premium to the insurer. 
 

The reimbursed amount is usually equivalent to the monetary value of the loss incurred by the policyholder. Usually, an insurance policy has a fixed tenure during which the insurance contract is valid. The insurer is liable to compensate the policyholder only till the policy term is active. 
 

Types of Insurance

Here are some popular types of insurance:
 

  • Home Insurance

  • Motor Insurance

  • Health Insurance

  • Travel Insurance

  • Property Insurance
     

Example of Insurance

Mr. Sahai purchased a bike insurance policy for his new motorcycle. Since he wanted the best coverage for his two-wheeler, he purchased a comprehensive bike insurance policy. He bought the policy for a 3-year tenure. He pays the premium for the insurance policy every month. 
 

The policy covers him against several risks, such as damage to a third party due to his bike, own damages to himself or his bike, theft or total damage of his bike due to man-made or natural causes, etc. If any of the covered events occur, the insurer will provide him with a sum insured to compensate for the extent of his financial loss.

What is Assurance?

The term assurance is usually associated with life and term insurance policies. Under such policies, the policyholder or the plan beneficiary receives a predetermined sum assured as compensation for certain events such as permanent disability or death of the insured or the completion of the policy term. The tenure of these policies is usually longer than general or standard insurance policies.
 

Types of Assurance

Here are some popular types of assurance:
 

  • Term Insurance

  • Whole Life Insurance

  • Unit Linked Insurance Plan (ULIP#)
     

Example of Assurance

Mr. Sahai also bought a pure term insurance plan for him. He nominated his wife as the policy nominee. He pays the policy premium regularly for the term plan. In case of Mr Sahai’s death during the policy term, his wife will receive the sum assured on Mr Sahai’s term insurance policy. She can use this lump sum amount to continue living a respectable life in the absence of her husband and secure her and her children’s future financially.

Insurance Vs. Assurance
 

Parameter

Insurance

Assurance

Insurance Category

General Insurance

Life Insurance

Based On

Principle of indemnity

Principle of certainty

Objective

To provide monetary compensation to cover a particular loss, like loss due to theft, fire, flood, vandalism, etc. 

To provide financial support for a particular situation, like the death or disability of the insured person. 

Protection Against

An anticipated event

A definite event

Types of Policies 

Car insurance, bike insurance, property insurance, mobile insurance, health insurance, etc. 

Term insurance, life insurance, endowment plans, etc. 

Number of Claims Allowed

Multiple

Single

Claim Payment

Usually, equal to the monetary value of the loss incurred. 

Predetermined amount to cover a specific situation or event. 

Policy Renewability

Policy can be renewed upon expiry. The policy term is usually 1 year or more. 

Not Available

What is Insured

People or Property

Only People

Nature of Risk Covered

Coverage for uncertain and unpredictable risks, such as accidents, theft, flood, etc.

Coverage for uncertain but predictable risks. Such as death. 

Number of insured

Single or multiple, depending on the policy terms

Single

Why Should You Buy Insurance?

General insurance and life insurance policies provide specific coverage against events and situations that could otherwise financially drain you. 
 

For example, a critical illness may require complicated, expensive, and prolonged treatment. Getting such a treatment out of your pocket can be a huge financial burden and may drain your savings completely. In such cases, an insurance policy can provide you with the necessary financial support and protect your savings. 
 

Similarly, a term insurance plan from a reputed insurer ensures your loved ones are not left without financial support in your absence. By paying a small premium, you can secure your family’s future and be stress-free for life.

The Bottom Line

While it is necessary to buy life insurance, health insurance and other necessary general insurance plans, it is equally essential to understand the various jargon associated with insurance policies. 
 

Insurance and assurance are two commonly used terms in insurance. Insurance is the compensation or reimbursement the insurance company provides to compensate for the monetary loss due to a covered event. On the other hand, assurance is the sum assured provided as financial support to the insured or the plan beneficiaries on the occurrence of an insurance event. Understanding the difference between insurance and assurance is necessary if you plan to buy insurance.

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Tata AIA Life Insurance

A joint venture between Tata Sons Pvt. Ltd. and AIA Group Ltd. (AIA),  Tata AIA Life Insurance  is one of the leading life insurance providers in India. We post everything you need to know about life insurance, tax savings and a variety of lateral topics such as savings and investments in this space. You can access and read a host of different blogs, articles and pages at the Tata AIA Life Insurance Knowledge Center or get in touch with us with any queries or questions!

View all posts by Tata AIA Life Insurance

Frequently Asked Questions

What is the difference between life insurance and life assurance?

Life insurance and assurance both provide coverage after the insured individual’s death. Life insurance covers you for a specific period, but life assurance provides coverage for your entire life.

Why is life insurance called life assurance?

The word assurance is usually used in life insurance policies because the policyholder is assured that his plan beneficiaries will receive the predetermined sum assured at his death or he will receive the predetermined amount on maturity, as defined under the policy terms.

Which is better, insurance or assurance?

Both assurance and insurance serve a specific purpose. Your plan benefit will be in the form of insurance or assurance, depending on the nature of the policy, i.e., general insurance or life insurance.

Disclaimers

  • Insurance cover is available under the product.

  • The products are underwritten by Tata AIA Life Insurance Company Ltd.

  • The plans are not a guaranteed issuance plan, and it will be subject to Company’s underwriting and acceptance.

  • For more details on risk factors, terms and conditions please read the sales brochure carefully before concluding a sale.

  • This blog is for information and illustrative purposes only and does not purport to any financial or investment services and do not offer or form part of any offer or recommendation. The information is not and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action.

  • Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company.

  • Every effort is made to ensure that all information contained in this blog is accurate at the date of publication, however, the Tata AIA Life shall not have any liability for any damages of any kind (including but not limited to errors and omissions) whatsoever relating to this material.

  • ULIP#:

    • IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER

    • THE LINKED INSURANCE PRODUCT DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICY HOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF THE FIFTH YEAR.

    • Past performance is not indicative of future performance.

    • All investments made by the Company are subject to market risks. The Company does not guarantee any assured returns. The investment income and price may go down as well as up depending on several factors influencing the market.

    • Please make your own independent decision after consulting your financial or other professional advisor.