Need assistance in choosing the right insurance plan? Get a call from our Expert.

Need assistance in choosing the right insurance plan?Get a call from our Expert.

NRI?

+91 dropdown arrow

Select Plan dropdown arrow
  • Term plans
  • Saving plans
  • Wealth plans
  • Retirement plans
  • I don't know/I need help

Offline vs. Online Term Plan: Which One You Must Choose

01-January-2026 |

Choosing a suitable term insurance plan requires careful thought. You can buy it both online and offline. Evaluate both the options based on commonly considered criteria. Both offline and online term plans have their own characteristics. Understanding their advantages, limitations and how they function can make it easier to decide which option aligns better with individual comfort and preferences. In this article, we will see what the difference is between online term insurance vs offline term insurance and what you may choose.

 

What is term insurance?

A term insurance plan is a life insurance product that offers a fixed sum assured for a specific period or “term”. If the insured person passes away during this term, the nominee receives the sum assured. Otherwise, no payout is provided, unless opted for a return of premium option. 

 

What is online term insurance

Online term insurance refers to purchasing a term plan directly through an insurer’s digital platform. The entire process, from comparison to application and payment, takes place online, allowing buyers to review details and complete the purchase at their convenience with little or noin-person involvement.

 

What is offline term insurance

Offline term insurance involves buying a term plan through face-to-face interaction with an insurance agent or by visiting an insurer’s branch. It includes personalised assistance during the application process and relies on physical documentation and in-person guidance.

 

Starting with the basics

An offline term insurance plan involves direct interaction with an insurance representative or agent. This could happen at a branch office or at the buyer’s home. Some people may find this approach more personalised, while others may consider it more time-consuming.
 

In contrast, online term insurance allows individuals to purchase a plan directly from an insurance company through digital platforms. There is no third-party involvement, and the entire process can be completed digitally. In recent years, more individuals have shown interest in online plans due to convenience and accessibility. There are various reasons that contribute to this shift. To purchase a term plan, you can refer to our term life insurance buying guide.

 

Difference between online and offline term insurance 

After understanding what online vs offline term insurance plans are, the next step is to explore what is the difference between online and offline term insurance and how they may suit different preferences.
 

Criteria

Online Term Insurance Plan

Offline Term Insurance Plan

Difficulty level

Easier to browse and compare various plans independently.

May require more time and effort because of in-person processes.

Privacy

Higher privacy since details are entered by the buyer.

Relatively lower privacy, as personal details are usually filled in by the agent.

Sum assured

The effective sum assured may be higher due to lower premium and processing costs.

The sum assured amount may reduce due to agent-related costs.

Cost

Often lower since there is no commissions involved.

Can be comparatively higher due to agent commissions and other administrative costs.

Independence

The buyer manages the entire process independently.

Most steps are guided or managed by the insurance agent.

Extra benefits

Additional riders1 can be added as needed.

May include guidance on additional benefits such as disability or critical illness riders1.

Duration

Usually quicker and more flexible due to online processing.

May take more time because of physical documentation and coordination.

Being aware of the information

Buyers can research multiple sources and reviews before choosing.

Buyers rely mainly on information provided by the agent.

Customer support

Support is provided through customer service teams or helplines.

The insurance agent generally becomes the primary point of contact.

Physical presence

No fixed representative; different support personnel may assist at different times.

Generally, the same agent typically assists throughout the process.

Claim settlement

Claims are initiated online and processed by the insurer.

The agent assists the buyer or nominees with claim initiation and coordination.


This comparison helps provide a clearer understanding of how both types of plans operate.
 

If you are exploring online options, you may also review the Tata AIA term plan online for more information.

 

Which One to Choose?

Many individuals today opt for a life insurance policy online for various practical reasons. If you are still considering which option to choose between offline term insurance and online term insurance, the following observations may help provide clarity.
 

Cost-effective

Online plans generally do not involve agent commissions, which may lead to lower overall expenses compared to offline plans.
 

Claim settlement ratio

The claim settlement details available online are typically supported by publicly accessible data and customer reviews. Offline claim-related information is usually shared directly through agents.
 

Lower chances of miscommunication

Digital platforms allow buyers to review terms, conditions and product details at their convenience. This may reduce the chances of overlooking important information.
 

Better comparison

Online purchase allows individuals to compare features, coverage options and reviews more easily, helping them make an informed choice at their own pace.

 

Conclusion

Both online and offline methods have their own benefits, and the choice ultimately depends on individual comfort. While many people find online purchases straightforward, those who prefer personal guidance may still find offline plans suitable. There is no single correct approach; selecting the option that matches your comfort and understanding is what matters. Also, consult an advisor before you sign up for a term plan, and ensure you read the policy documents carefully.


 

Looking to buy a new insurance plan?

Our experts are happy to help you!

+91

Select plan
  • Term plans
  • Saving plans
  • Retirement plans
  • Wealth plans
  • I don't know/I need help

Website Logo Image Icon

Tata AIA Life Insurance

A joint venture between Tata Sons Pvt. Ltd. and AIA Group Ltd. (AIA),  Tata AIA Life Insurance  is one of the leading life insurance providers in India. We post everything you need to know about life insurance, tax savings and a variety of lateral topics such as savings and investments in this space. You can access and read a host of different blogs, articles and pages at the Tata AIA Life Insurance Knowledge Center or get in touch with us with any queries or questions!

View all posts by Tata AIA Life Insurance

Frequently asked questions

  • Is it better to take term insurance online or offline?

    Both methods work effectively; the choice depends on whether you prefer independent online comparison or personalised offline guidance through an agent.

  • What is the difference between online policy and offline policy?

    Online policies are bought digitally without intermediaries, while offline policies involve in-person interaction, physical paperwork and agent assistance throughout the process.

  • Is buying term insurance offline not good?

    No. Offline purchase simply offers a different approach, suitable for individuals who prefer in-person and direct communication along with support during the application.

  • Is there any difference between tax benefits you can avail of with online or offline term plans?

    No. Online and offline term insurance plans follow the same tax rules, and the mode of purchase does not affect eligible tax* benefits.

  • Disclaimer
    • Insurance cover is available under the product.

    • The products are underwritten by Tata AIA Life Insurance Company Ltd.

    • The plans are not a guaranteed issuance plan, and it will be subject to Company’s underwriting and acceptance.

    • For more details on risk factors, terms and conditions please read sales brochure carefully before concluding a sale.

    • This blog is for information and illustrative purposes only and does not purport to any financial or investment services and do not offer or form part of any offer or recommendation. The information is not and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action.

    • Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company.

    • Every effort is made to ensure that all information contained in this blog is accurate at the date of publication, however, the Tata AIA Life shall not have any liability for any damages of any kind (including but not limited to errors and omissions) whatsoever relating to this material.

    • 1Riders are not mandatory and are available for a nominal extra cost. For more details on the benefits, premiums and exclusions under the riders please refer to the Rider Brochure or contact our Insurance Advisor or visit our nearest branch office.

    • No Goods and Service Tax shall be applicable on Individual life insurance products as per prevailing laws. Tax laws are subject to amendments from time to time. If any imposition (tax or otherwise) is levied by any statutory or administrative body under the Policy, Tata AIA Life Insurance Company Limited reserves the right to claim the same from the Policyholder.